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With roughly 466 billion active websites, it’s fair to say the Internet is a very large place. This also means there are a large number of competing websites when it comes to search engine optimization (SEO), regardless of the search term. To avoid competing with businesses that are outside of the country, state or even town, there is one a...

When your business is holding an event, it usually is for one purpose — to attract customers. One of the great free ways to market your event is on Facebook. Using Facebook to set up and notify people about your upcoming event can generate leads and increase sales.

However, there are some details that are often overlooked which can prevent positive...

Recently I received this question from a brand new website owner: “I’ve heard that building links too quickly can hurt your website ranking. Is that true? If I submitted articles to 1,000 directories all at once, could it actually hurt my site?”

That’s a great question. The answer is yes, especially if your website is newly established, building l

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Very little separates the authority niche marketer within a niche and everyone else. It is critical to establish a positive relationship with your niche’s general audience to be recognized as an authority. Anyone can set up a website or a blog — you need to take it a step further to become an authority. Becoming an authority in your niche can be br

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Marketing companies, especially digital marketing companies, are focused on cultivating a data-driven culture. Because digital media is famous for being the most measurable channel available to brands and marketers today, it’s not surprising agencies have become, well, a little obsessed with metrics. When it comes to e-mail marketing, open rates a

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By far, search engines offer the most popular ad networks. They get you the most targeted traffic that will buy. Many marketers are venturing into Facebook Ads and seeing how that works for them. Facebook is the biggest social media site, but lots of other sites offer ad networks and most marketers don’t even bother considering them. The truth is t

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