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Managing a brand’s social media presence can be a demanding and time-consuming endeavor for companies. Since it has well and truly become an integral part of almost all brands’ digital presence, managing the ever-growing social presence is now a full-time job. From managing the daily content marketing to monitoring and mediating interactions bet...

Search engine optimization was once just a tactic some webmasters used to make their webpages more popular within the search engines. Nowadays, it is a strategy everyone has to use if they want a good rank and be safe from Google’s Panda. The dividends are possibly greater than any advertising budget could provide, since a good ranking means...

Social networks have become an increasingly powerful marketing tool for businesses both big and small. Some have certain applications and benefits, targeting visuals, info-bites and customer service benefits. However, LinkedIn has a more focused benefit: networking with your audience.

While you can network on any social network, LinkedIn is...

As more and more consumers increase their time spent on the Internet, marketers look for new ways to offer their products and services. And most advertisers have jumped on the Internet bandwagon in some form or another to discover great successes or great failures.

Online advertising offers a variety of ways for advertisers to generate leads. But...

Offering SEO services to offline businesses is a great business opportunity. If you know how to drive traffic to a site and be ranked in the search engines, there are lots of offline businesses that could use your expertise.

Offering mobile SEO services in addition is a great up-sell or unique twist to put on your service....

You are probably aware Twitter is not just for fun in messages. It’s a powerful tool for business and the more followers you have, the better your chances your business will grow and keep growing.

Building and revisiting relationships on Twitter
Just like any other social media channel, Twitter can be used effectively to produce positive results or...