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At the heart of social media’s success is the relationship.

If you don’t connect to others on a human level or find what you have in common on an emotional level, you won’t make any progress.

For a very long time, people had a great need (whether they realized it or not) to connect with other people in a way that was easy, effective, valuable and...

Many people are interested in getting into Internet marketing. A popular misconception is that you can just slap together a slick website and optimize for search engines and then watch visitors flock to you with advertising dollars following soon thereafter.

Like anything else, this endeavor has particular requirements and strategies that work...

Niche marketing is just as easy as the gurus say it is, but what they don’t tell you is you need to put a whole load of effort in to get it right. You also need to make sure you don’t make these five deadly mistakes.

Choosing the Wrong Suffix
When you’re choosing a domain name, an exact keyword match is always going to be the best. If you’re tar...

One of most challenging aspects of building a site for the search engines is implementing proper SEO website design.

On one hand, the goal is to create a website that wows visitors and is engaging. On the other hand, you want to make sure the site is properly optimized. Design-heavy sites don’t always leave much room for on-page optimization, so i...

Link building is a hot topic right now. The reason? It’s causing major headaches for a lot of webmasters. In fact, many are questioning if they should continue with link building as part of their SEO marketing strategy.

The simple answer to that conundrum is yes, but you have to be SEO-savvy to avoid Google penalties. Penguin and Panda, which are...

Local optimization in search engines is a technique by which a website can gain visibility and be indexed by the search engines which, ultimately, will result in higher rankings on the search results page.

With the help of various local SEO strategies, a website can gain a natural listing for several keywords. These keywords are meant to be listed...