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Active SEO basics

To those who are new to the concept of Active SEO it is important to realise that you absolutely do NOT need to understand how to build, manage or code a website.

Basic Terminology

SEO (Search engine optimization) is simply the work done on a website to make it fit within the criteria dictated by search engines like Google, Bing and Yahoo to position it on the first page.

Keywords orkey phrases: These are the queries a visitor would type into the search bar to find more information about the topic of interest.

Now if you were the owner of a Computer shop based in New York you would want your website to appear immediately so as to attract the interest of the potential buyer.

This is not just a clever notion; businesses have made millions by simply being on the first page for keywords relevant to the services they provide, without ever having a shop or advertising anywhere else. Even more interesting to know is that in most cases this is not very hard to achieve at all (the first page positions, not making millions!).

To get into it you only need one tool; a CMS orcontent management system

This is simply a control panel you can use to make changes to your website such as adding new pages, changing content and uploading images. A good Active SEO company will usually provide you with one which is easy to use like WordPress with SEO facilities. If you can write up an email in your email client or on Outlook then you already have the necessary skills to start adding content to your website.

So what is expected of me?

The idea behind providing you with the ability to write content is so that you can create interesting reading material for people who are in a position where they are looking for your services.

A reputable company differs from an amateur one in that it seeks to educate it's customer so that he/she can appreciate how good the service or product provided by the organization is.

It is therefore essential that rather than writing content about how people should buy a product one should instead seem to present the various aspects of the goods in a critical manner and then let the visitor decide. This will help potential clients feel that they will be in good hands, of someone who knows what they are doing.

With a CMS you will be able to

• Add new pages,
• Create a blog and respond to any questions or comments on your own site.
• Start a Forum or discussion board to find out what your potential clients would like to receive from your services
• Send out newsletters to keep your recurring clients up to date about your new offers, services or products.

So am I doing all the work?

No, your CMS provider will guide you. They will be able to tell you which keywords will generate the most visits to your site and which ones you should be targeting. You must then write your content around these keywords so that you can reach the first page for that query and get the bulk of those visitors to read your content. For the sake of this article we will not go into too much detail about what the Active SEO company will be doing but suffice to say that they will be busy making sure that your content is visited by as many people as possible.

Pros of Active SEO:

· No need to understand coding languages.

· Inexpensive compared to normal SEO.

· Since content comes from an expert it will almost surely be valuable.

· Your website will never be out-dated

· Ideal for any sized business

Cons of Active SEO:

· Requires a professional company to set up the CMS or transform your existing site into a CMS powered platform

· Requires a few hours a week from someone in the business with intimate knowledge of the service or product to write content and post it on the site.

Finally, the costs of Active SEO are a lot cheaper because the SEO company does not need to put in the man hours to generate the content and therefore can focus its energies on building reputation and links to your website.

If you would like to learn more about Active SEO services contact iPositions.co.uk.