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Search Engine Optimization is a necessity for all sites if they want traffic and sales. If your site is nowhere to be found in the Search Engine Rankings Pages (SERPS) then no one will find it and if they do it will be by accident or sheer perseverance. What every site owner wants is to be on the first page of Google's index pages for their particular niche.

No one says that you can't do this for yourself, provided that you can write very well, have excellent communication and grammar skills and know all about the latest keywords that will bring more interested traffic to your site. If you also have great backlinks and outbound links to high ranking sites in your niche, then you can probably do your own SEO. If all this is true of you, then perhaps you have worked in the SEO or online marketing industry and so feel that your ex-colleagues can't do anything for you. On the other hand is you do not have the talents outlined, then you probably do need the services of a reputable SEO company.

In the SEO world as with every other aspect of life you get what you pay for, and if an offer seems too good to be true, then it probably is. If a site promises to get you on the first page of Google's index pages within the week, then it's too good to be true if you are currently on page 50 (impossible if your site is ranked nowhere in those pages).If a company offers to provide you with hundreds or thousands of backlinks, don't be tempted to buy them- they will be worse than useless, and you may find your site sinking rather than rising in those coveted SERPS.

Anyone who tells you that it is easy to climb the SERPS if only you buy a software tool from them is also probably stretching the truth. If you want to do your own SEO then you have to be prepared to work long hours and work hard at it. There's no quick route to getting onto the first page of Google's index pages. If there was everyone would be clamoring for the knowledge. The thing is that Google don't tell the public how to get to the top; they do, however point out that original content is of prime importance and of course, to gain attention that content has to be interesting. This means that it has to flow naturally and shouldn't be stuffed with keywords which actually detract from the reader's experience of reading the content. If you need content don't buy it from companies who promise you hundreds of articles for your site - they have probably been copied without permission from reputable sites. If you then post such articles on your site, they will be found sooner or later and your site will slide down the rankings pages much more quickly than it took to get to that position. Google takes a very dim view of content that has been ripped off from other sites.

You probably do need a good SEO company to help you and your online marketing efforts. The professionals can do SEO work for you much more quickly than you can for yourself. Expert SEO people will help you with your content and help you get a presence on reputable sites in your niche and in the world of social network marketing, an area which you cannot afford to ignore.

The time and effort you would need to put in to optimize your site is phenomenal, why not let the professionals do it for you more quickly for a fee? Because things happen more quickly when the experts help, you can see a rise in your sales and profits more quickly than you would if you were doing the SEO for yourself. This means that the cost of SEO would be recouped quickly and so would be money well spent.

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