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Many online marketers try to publish a large amount of blog posts hoping that some of them will gain traction. Although this type of shotgun approach does have certain benefits, it is not efficient and offers no guarantee of success.

A far more effective alternative is to take your time to ensure every blog post you create has the potential to engage your audience. This is much easier than most people would think when you follow a step-by-step process.

Step 1: Choose one key topic
Your first step to creating a blog post that will actively engage your audience is identifying one key topic to focus on. One common mistake many bloggers make is to try to discuss several topics in the same blog post. You should make good use of sub-points but they should not be independent ideas. Each sub-point should provide supporting thoughts that emphasize your key topic. You will not overwhelm your readers when you focus on one key topic. Also, they will then know exactly what to expect from every one of your blog posts that they read.

Step 2: Pinpoint one way your blog post will actively help your audience
Choosing the right topic to discuss is only half the battle. Finding a way to actively help your audience is something you also need. Taking the tutorial or how to approach is one of the easiest ways to accomplish this. This approach unfortunately isn’t compatible with all topics. However if you have decided to promote a service or product then you can still provide value to your audience by pre-empting their questions and providing direct answers. One good way to get ideas to help your audience is to browse active forums to find out what questions people have or problems they are experiencing. Then your blog post can help them by addressing these.

Step 3: Be sure to identify how every blog post will help your online business
Many bloggers also make the mistake of not treating every blog post as a valuable asset. Although it is essential to focus on your readers’ needs, you also need to ensure every blog post fits within the goals you have for your home business. You can accomplish this easily by always adding a call to action at the end of the content. Rather than using a generic call to action at the bottom of every blog post, you will find it is more effective to create a unique call to action based upon the central topic of your blog.

Step 4: Be aware of the importance of formatting
It is astounding how formatting alone can change how someone views your content. If you use subheadings, key points and block loads when necessary, you give your readers visual interest. Their minds will automatically be more receptive to the message you are trying to share when you engage them on a visual level. Your audience will naturally find themselves valuing what you have to say over your competition, which is an added benefit of proper formatting.

Step 5: Get the most out of your title on every post
The title of your blog post needs to achieve two goals simultaneously. Not only does it need to grab your readers’ attention but it also needs to tell them exactly what they are going to read about. Give your title some serious thought because a great, attention-grabbing title does you no good if the content doesn’t match it. It won’t be long before your readers begin to ignore your titles altogether because they know you will not live up to your promise.

Following these five simple steps for every blog post you create will actively engage your audience, share your message in an effective cohesive manner as well and helpcestablish your credibility within your readership.

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Cynthia Minnaar is the owner of www.TopHomeBizOpps.com Subscribe to our Free Home Business Tips Newsletter and receive free training from one of the world’s leading home business experts. Click here:http://www.tophomebizopps.com/free-home-business-newsletter